February 2007: Beat the Odds: Avoid Corporate Death and Build a Resilient Enterprise - endorsed by business leaders - is now available through online booksellers.
February 2007: Beat the Odds: Avoid Corporate Death and Build a Resilient Enterprise is now available through online booksellers, such as Amazon.com and Barnes and Noble, and will be in select bookstores (including Borders) in the near future.
Endorsed by business leaders such as Lee Iacocca, and Anita Roddick (founder of The Body Shop), the book clearly illustrates why great organizations slip from leader to follower to road kill and how organizations can Beat the Odds and avoid this fate.
Beat the Odds is not an academic or philosophical study. It includes detailed but easy-to-use assessment and diagnostic templates as well as prescriptive steps that readers can deploy immediately. These practical tools were developed by the author, Bob Rudzki, based on interactions with and study of hundreds of organizations as well as his extensive first-hand experience as a senior executive of multiple companies.
As Body Shop Founder Anita Roddick, says: Unlike so many other management authors, Rudzki's ideas are authentic.
Beat the Odds, presents a comprehensive, nine-part integrated framework for understanding, building, and ensuring both short- and long-term organizational success regardless of changing economic, financial, regulatory and technology factors. Each of the nine framework elements includes a clear description of the principle itself along with an Honor Roll of companies that use it effectively. Also included are examples of Dog House companies that have neglected to work with the principle and experienced the consequences. Over 60 organizations are used as specific examples, including Amazon.com, Apple, Bright Horizons, Cisco Systems, Disney, Ford Motor, Kodak, HP, ITT, KFC, Merck, Novartis, Procter & Gamble, Siemens, Starbucks, Tyco and Xerox.
For more information about the book, a full list of companies mentioned in the book, and to read the reviews, go to www.BeatTheOddsBook.com
